2025 Shortlisted nominee
SOCIAL MOBILITY PROJECT AWARD
mayamada is a UK-based creative brand using the power of storytelling to inspire, empower, and connect diverse communities. Founded by two friends determined to make manga in the UK, mayamada has grown into a global platform spanning manga publishing, gaming, events, workshops, and creative consultancy. At its heart is the mayamada Universe, original stories and characters brought to life across manga, podcasts, livestreams, and events, while initiatives like “Do I Look Like A Gamer?” champion diversity and inclusion in gaming. Through Studio77 and Labs, mayamada nurtures emerging talent with podcasts, creative workshops, and grassroots events, while Showrunners provides structured work experience for under-represented young creatives. Guided by seven core values, including empathy, responsibility, and inclusion, mayamada builds authentic, inclusive experiences that connect organisations and audiences. Its mission is clear: to empower future generations to realise their creative potential.
