2024 Shortlisted Nominee
Social Mobility Project Award
Lyca Mobile, the world’s largest international mobile virtual network operator, has made a significant impact in social mobility through its longstanding partnership with West Ham United. Through initiatives like the Ramadan Iftar event, which united 100 community members for a shared meal, and the Lyca Mobile Cup, a decade-old tournament engaging over 7,500 kids from East London, Lyca Mobile fosters cultural unity and provides opportunities for underprivileged youth. The innovative Snack Wars series, celebrating cultural diversity, has reached millions and become West Ham’s top content. Additionally, the West Ham United Fan Plan offers budget-friendly options for fans, enhancing accessibility. These efforts highlight Lyca Mobile’s commitment to supporting diverse communities and inspiring the next generation, making football a powerful tool for social change.
