Lyca Mobile is the world’s largest international mobile virtual network operator with over 16 million customers and a new customer joining every two seconds. Launched in 2006, Lyca Mobile heralded a new era in international telecoms by bridging 16 million customers across the world at great prices. We now operate in more than 20 countries across Europe, Africa, North America and Australasia. Our aim is to keep our customers connected to the people and things in their lives that matter most, providing high quality services at exceptional value.
Through our 11-year partnership with West Ham, we have engaged with young people from diverse backgrounds to foster greater cultural understanding and unity through a range of initiatives. We believe this grassroots approach to nurturing young talent is critical to celebrating young people’s potential and showing them it’s possible to reach it no matter their background. Football is one of the UK’s great unifiers and we see that as a perfect fit for the work we do in local communities.
Celebrating Community During Iftar: Our Ramadan Iftar (April 2024) event was held at Chadwell Heath Training Ground in East London and brought 100 Muslim players, staff, academy participants and community members together for a shared meal to break fast. BBC’s coverage reached a national audience of 534,000. Over the month of Ramadan, Lyca Mobile also provided the Club’s Muslim Academy players with 260 nutritional support packs after training sessions (16 WHU players from U9 to U18, packs contained water, dates, fruit, and electrolytes).
The Lyca Mobile Cup: The ten-year-old community tournament tackles social mobility head-on, with hundreds of kids from East London and Essex participating and a dedicated girls’ division recently being added. Over 7,500 kids from the Newham borough have been engaged over the programme’s lifespan, and it’s now split evenly between boys and girls. The programme has allowed for young children to once-in-a-lifetime experiences playing at Upton Park and West Ham United training ground. Throughout the years players have supported the programme by attending tournaments and helping to inspire the next generation.
Snack Wars: An innovative piece of inclusive sports marketing that has attracted a global audience of over 28 million and become West Ham’s highest performing content series ever (club or commercial). Special Ramadan episodes championed cultural understanding by featuring Muslim players and celebrating their experiences, breaking down barriers and creating a sense of belonging for Muslim fans. The Snack Wars cultural specials alone have secured over 835,000 views.
West Ham United Fan Plan: Launched in August to help customers better cope with ongoing economic pressures, we jointly introduced budget-friendly plans exclusively for fans. In addition to being cost effective, the monthly plans also come with opportunities for users to meet their favourite players through prize draws for meet-and-greet experiences and hospitality tickets.
